What features does the “MailChimp Integration” extension have?

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  • lukasz412
    Member
    • Sep 2016
    • 56

    #1

    What features does the “MailChimp Integration” extension have?

    What possibilities does the “MailChimp Integration” extension provide?
    Will I be able to easily add selected Customers to previously prepared automations?
    For example, adding a Customer to an automation with an offer reminder email - first email after 3 days, another after 7 days, another after 14 days, another after 30 days. Each e-mail with different content. As the customer writes back it is automatically removed from the automation.
    Can I find somewhere detailed information about “MailChimp Integration” features?
  • victor
    Active Community Member
    • Aug 2022
    • 1108

    #2
    Can I find somewhere detailed information about “MailChimp Integration” features?
    MailChimp documentation: https://www.espocrm.com/features/mailchimp-integration/.

    The main principles of this integration:
    - Form a list of respondents in Target Lists: https://www.espocrm.com/features/target-lists/, needed for the mailing and synchronize with MailChimp.
    - Then on the MailChimp side, you form the Campaign in your Audience you need. Plus, on the MailChimp side, you configure an email template with the necessary content. You launch the mailing for each of these MailChimp Campaigns on the MailChimp side.
    - After that, the data is synchronized with EspoCRM Campaign.
    - This integration is suitable for people who are used to working with MailChimp and have not used the EspoCRM Campaign: https://www.espocrm.com/features/campaigns/ and Mass Email: https://docs.espocrm.com/user-guide/mass-email/ functionality.

    adding a Customer to an automation with an offer reminder email - first email after 3 days, another after 7 days, another after 14 days, another after 30 days. Each e-mail with different content. As the customer writes back it is automatically removed from the automation.
    If MailChimp's functionality itself has a similar feature (you should research their documentation), then you can, if not, then no.

    I advise you to first test this integration yourself on Espo Cloud: https://www.espocrm.com/demo/, which is free for 30 days.

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