EspoCRM transformation - Customer summary

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  • crmclients
    Senior Member
    • Jul 2020
    • 314

    #1

    EspoCRM transformation - Customer summary

    Sometimes we are all configuration and code and less advertisement of how EspoCRM is benefiting the client.
    My Claude AI inspired January summary from my daily status reports. Hope it helps with your client communications, feel free to copy what fits
    Goal Met
    • Centralizing lead data
    • Reducing sources of qualification calculations and history
    • Centralizing loan processing operations
    • Centralizing prospect follow up data
    • Intake sheet now electronic
    • Time-stamp ability for all notes
    • Compliance features: Date of Birth calculation
    • Deal features: Near 6-month Birthday calculation
    • API flexibility to accept future Lead Generation sources
    • Little to no development
    • Nice position for upcoming business expansion
    • Instant tracking tools for
      • Lead generation performance
      • Loan Officer performance
      • Loan/Prospect performance
    New Processes
    • Lead to Opportunity Conversion which will automatically update Pipeline reports
    • Eliminate need to send to external application for ball park stats
    • PLF LTV automated lookup for 6.25 and years 45-99
      • Introducing consistent calculations
    • Automated lead capture from multiple sources
      • Website submission creates Leads in EspoCRM
      • Form submissions creates Leads in EspoCRM
    Savings
    • When ready, eliminate external application costs
    • Faster loan qualification decisions
    • Time spent tracking down notes, package results, consultation status, prospect response, etc.
    • Duplicate lead purchases and data submitted will be recorded, important as more sources are added
    • Easier training on more modern system new employees will be more familiar with such as EspoCRM
    Lead Data Management
    • Completed migration from Google Sheets to NAS for lookup solution
    • Imported external application records for a successful import test
    Module Structure & Panels
    • Created panel structure:
      • Overview
      • Property
      • Current Loan Info
      • Income/Assets
      • Debt
      • Loan Estimate
      • Processing
    Formulas & Calculations
    • Debt Ratio, Total Debt, Monthly Debt, Monthly Expenses, Total Income, MIP calculation, Total Monthly Outgo, Total Mortgage Balances, Total Debt Balance, Total House Expenses, LOC 1st/2nd Year, Total Mandatory Obligations, Cash Requested, Max Available at Closing, Available Principal Limit, PITI formula, Insurance & Taxes checkbox, PLF LTV lookup table
    API Integrations & Lead Sources
    • Integrated Google Sheet creating Lead records automatically
    • 8x8: Successful API test for call data
    Security & Permissions
    • Read-Only, Hidden Estimated Revenue from Sales & Processing groups, Updated HTML retrieval code for security (internet-exposed page shows only First Name)
    Infrastructure & Collaboration
    • Stakeholder Collaboration Lead generation vendors, external IT vendor, staff, application vendors
    happy to answer ?'s
    Last edited by crmclients; 01-30-2026, 09:54 PM.
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