Tracking Key Email Campaign Metrics in EspoCRM

[ipwsite]

Hi everyone,

I need to track the following metrics for my email campaigns in EspoCRM:

• Which buyers have been contacted
• Who replied
• Who is interested
• Email status (sent, opened, clicked, replied)
• Follow-up schedules
• Conversion progress
• Who has unsubscribed – a clear list of recipients who have opted out of future emails

Are all of these natively supported, or do I need additional extensions like the Advanced Pack or integrations (e.g., Mailchimp) to achieve full tracking?

Any advice or best practices would be greatly appreciated.

Thanks!

[yuri]

Hi,

Email campaign automation is available in the base version. I'd say that all items you listed are supported, except for 'Follow-up schedules', which I'm not sure I understood.

You can find more info on Campaigns and Mass Emails on our website. Quick tours are worth checking.