Full list of placeholders for Mass Email

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  • James Pickard
    Junior Member
    • May 2025
    • 1

    #1

    Full list of placeholders for Mass Email

    Hello,

    Loving EspoCRM so far and we are just trying to create our first email campaign.

    When I create an the following placeholders are displayed:

    Available placeholders:
    • {today} – Today's date
    • {now} – Current date & time
    • {currentYear} – Current Year
    • {optOutUrl} – URL for an unsubscribe link
    • {optOutLink} – an unsubscribe link
    But the documentation seems to indicate there are more:

    "It's possible to use placeholders in an email template's body and subject, for example, {Account.name}, {Person.emailAddress}. They will be replaced with values of a Parent record."

    Ideally I would like to create a placeholder for the contact's name (ideally just their first name, but full name is fine) and their related account. I tried adding {Person.name} and this was replaced. I added {Account.name} and the email was sent with the text "{Account.name}".

    Is there a way to see the full list of placeholders that are available for a mass email? How can I figure out which placeholders will work?

    Thanks!

    James
  • lazovic
    Super Moderator
    • Jan 2022
    • 1016

    #2
    Hi James Pickard,

    Placeholders for mass emails and for regular emails are practically the same.

    To get the contact's first name (without the last name), use the {Person.firstName} placeholder.

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